scale behaviour change programs."
Research shows, and our experience confirms, that face‐to‐face interaction is the most powerful catalyst for sustainable behaviour change.
ChangeLabs' capacity model makes it cost-effective for the first time.
Our clients rave about the value we create through:
- Activating desired behaviour
- Building brand and reputation
- Accessing new buyers and new markets
- Generating high quality leads
- Creating positive social impact
Our programs effectively link a compelling social need to a powerful brand position by:
- Market: Achieving rapid, unparalleled scale in new and hard-to-reach markets
- Message: Compelling, brand-aligned content that activates desired behaviour
- Medium: World-class facilitators trained, assessed and benchmarked against our 39-competency Facilitator Impact Tool ™
- Measurement: Application of Changelabs' academically-based 360° Real-Time Evaluation Model ™
We partner with the world's leading organisations:
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1.Companies shouldn’t spend money on things that don’t create value and return for shareholders. The good news is that companies don’t have to choose between shareholder value and community contribution; when done correctly, companies will do well by doing good. Social investment needs to be done in a way that is strategically aligned with the organisation.
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2.The best way for businesses to extract value from their social investments is by owning brand-aligned issues through signature programs.
A non-strategic approach to grants and piecemeal sponsorships fail to build genuine brand equity and create meaningful long term value for both the brand and their community. -
3.It is not the responsibility of business to solve the world’s problems, but it is their obligation not to create them.
Good leadership balances sustainable practice with long term return. -
4.ChangeLabs only does projects that inspire positive behaviour change!
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5.The fastest way to get access to customers is to find the intersection between community interest and business objective.
Authentic contribution and making a genuine difference in an area that makes business sense is the ‘magic formula’ and the future of corporate responsibility. -
6.Failure in behaviour change programming is due to the absence of a real catalyst. Face-to-face programs are the most powerful way to trigger new behaviour. Organisations will gain more respect and brand equity for genuine, ongoing commitments in this way than they will for flashy stunts and temporary interventions. We are not opposed to the use of social media, gaming and e-learning tools – in fact, we leverage these tools to support ongoing change! – but we believe their role is to augment the catalyst experience, not be the catalyst experience.
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7.Effectiveness face-to-face doesn’t require subject matter expertise, nor can you just take a subject matter expert and expect them to be an influential agent of change. What is needed is facilitators that eat, sleep, live and breathe the issue, audience and influence from the platform.
Peter Sheahan
Peter is recognised internationally as a leading business thinker. He has advised executives and leaders for clients that include Google, Goldman Sachs, Hilton Hotels, Harley Davidson and GlaxoSmithKline through his thought leadership practice. He is the author of six books, including the international bestsellers Flip and Generation Y. His latest bestseller, Making It Happen, focuses not on idea generation but rather on the execution of a good idea.
http://www.petersheahan.com/
Dom Thurbon
As Chief Creative Officer, Dominic works with our partners to design and deliver large-scale behaviour change programs. He combines the rigour of his academic training in political science with strong creative instincts, to change the behaviours of whole communities.
A two-time world top 10 debater, Dominic lends his knowledge on the science and practice of influence to the development of our content, the selection and training of our facilitators and the delivery of powerful face-to-face experiences that are both memorable and measurable.
http://www.domthurbon.com/
Linda Hodgson
With experience across marketing, customer services and market research, in countries as diverse as the Netherlands, South Korea, Singapore, Australia and New Zealand, Linda brings a multi-disciplinarian and multi-cultural perspective to ChangeLabs. Having recently completed a graduate diploma in psychology, with a particular interest in the science of behaviour, she now applies this knowledge to the financial literacy programme she manages in New Zealand, as well as to management of the ChangeLabs organization in New Zealand.
Andie Dalziell
As Chief Quest Officer, Andie is responsible for the management of all current programs and the kick-start of new programs. Andie possesses expertise in the tactical management of behavioural change initiatives, with key strengths in recruitment, training, process creation and client reporting.
She brings to this role experience in educational program design and execution in both Australia and the United Kingdom.
Most recently, Andie has worked with The Commonwealth Bank to manage StartSmart , the world’s largest student financial literacy program.
Yvette Bellamy
A guru of all things systems and process, Yvette is the business behind the business. Yvette and her team have designed and built the sophisticated CRM system that forms the backbone of ChangeLabs and its programs. The system ensures our consistent and unique ability to access hard-to-reach markets.
Phill Nosworthy
Phill joined ChangeLabs in 2008 as a team facilitator on the Beyond Chalk program with Apple -- a program he would go on to lead before being invited to drive business development at an executive level.
He is co-creator of the World Class Facilitator Framework and has spoken internationally for clients including Apple, Navitas, Luxottica, Red Cross and the Brooklyn Circus.
Phill's expertise in facilitation and experience at varying levels in the business provide an ideal framework for strategic project design with new clients.
Michael Lee
With board appointments in 3 countries, Michael brings a wealth of experience to the ChangeLabsTM leadership team. In these increasingly transparent times, it is essential that corporate partners such as ChangeLabsTM manage for risk, protect their clients and ensure their programs are creating the desired impact in the community.
