It has been identified by government and citizens alike that financial literacy is a key part of New Zealand’s future. With their rich history of community engagement, there was no organisation better positioned to solve this challenge of national importance than ASB. In partnership with ChangeLabs™, GetWise was launched with one goal in mind: Creating Cash Clever Kiwis.
The first program of its kind in New Zealand, GetWise exploded in its first six months, overachieving its annual targets before even half the year was complete. Due to scale further in 2011, GetWise will impact 60,000 Kiwi Kids every year, and further cement the ASB brand as a truly conscientious corporate citizen and as a valuable member of the New Zealand business community.
ASB’s long-term commitment to growing the level of financial literacy in New Zealand will create greater economic competitiveness for this small but creative nation, as well as build brand equity and customer loyalty for ASB itself.
It has been identified by government and citizens alike that financial literacy is a key part of New Zealand’s future. With their rich history of community engagement, there was no organisation better positioned to solve this challenge of national importance than ASB. In partnership with ChangeLabs™, GetWise was launched with one goal in mind: Creating Cash Clever Kiwis.
The first program of its kind in New Zealand, GetWise exploded in its first six months, overachieving its annual targets before even half the year was complete. Due to scale further in 2011, GetWise will impact 60,000 Kiwi Kids every year, and further cement the ASB brand as a truly conscientious corporate citizen and as a valuable member of the New Zealand business community.
ASB’s long-term commitment to growing the level of financial literacy in New Zealand will create greater economic competitiveness for this small but creative nation, as well as build brand equity and customer loyalty for ASB itself.