IBM has a long rich history of servicing the CIO suite and IT managers the world over, but increasingly, the line of business executives are driving IT spend. To be seen as an allied business partner, IBM needed greater access to this hard-to-reach buyer, and partnered with ChangeLabs™ to get it.
The Productivity Project is an agnostic thinktank delivering C-level presentations on the power of social media, collaborative technology and business process outsourcing to drive down costs, increase employee engagement and improve solutions for customers.
The Productivity Project worked with thousands of executives through its programs across the Asia Pacific region. The agnostic position of the program brand ensured executives became much more open to a conversation about what technology solutions currently exist for their market and the value they could add to the business. The experience shifted from a sales process to a peer level discussion almost immediately, but the net result still being the same – highly motivated business leads in the IBM sales funnel and greater thought leadership positioning for the IBM brand.
IBM has a long rich history of servicing the CIO suite and IT managers the world over, but increasingly, the line of business executives are driving IT spend. To be seen as an allied business partner, IBM needed greater access to this hard-to-reach buyer, and partnered with ChangeLabs™ to get it.
The Productivity Project is an agnostic thinktank delivering C-level presentations on the power of social media, collaborative technology and business process outsourcing to drive down costs, increase employee engagement and improve solutions for customers.
The Productivity Project worked with thousands of executives through its programs across the Asia Pacific region. The agnostic position of the program brand ensured executives became much more open to a conversation about what technology solutions currently exist for their market and the value they could add to the business. The experience shifted from a sales process to a peer level discussion almost immediately, but the net result still being the same – highly motivated business leads in the IBM sales funnel and greater thought leadership positioning for the IBM brand.